The following is a diatribe from a fallen sales hero.
sell in January. Between the terrible weather and everyone coming
back from vacation, how can you expect someone to focus on buying now? I’ll pound the pavement next month.
sell in February. More snow and more vacation. Way to go, Washington
and Lincoln; thanks for President’s Day! It’s such a short month. No
one can make a decision in such a short month. Next month is going to be better.
sell in March. No one is going to make a decision on this with
more holidays around the corner. Good time to shop for summer clothes. I’ll just borrow money because I’ll make
huge commissions later to pay it back.
sell in April. Who wants to focus on buying with Spring in the
air? And hey, my kid’s birthday is this month. I’m sure my prospects are working on their taxes anyway. Next month
will be better for sure.
Can’t sell in May. Great weather in May, and I hear that my prospect may be thinking about being acquired.
No problem. I’ll look for better ones next month. There’s tons of opportunity out there.
sell in June. Kids are getting out of school. Wow! I almost forgot
Flag Day. No one buys in this weather. Besides, July is a better month for sales anyway.
sell in July. Great time of year to be at the beach and enjoying
the outdoors. I think all of my contacts are on vacation…together! Nope, can’t sell this month.
sell in August. Too hot! Besides, I’m taking my vacation.
They probably are taking theirs too. No selling to be done now. Next month, for sure.
sell in September. Between the three-day Labor Day weekend and
a new fiscal year kicking in, no one is buying anything. I’m feeling good about next month.
sell in October. Columbus’ birthday; what should I get
him this year? I almost forgot Halloween! I’m going to focus on selling hard over the next two months. I’ll finish
the year strong.
sell in November. Thanksgiving, ya know. Very short month. I
don’t think any of my contacts have their budget yet. Can’t buy without a budget. Man, December is going to rock!
sell in December. Everyone is on vacation in December. I know
I am! Who can focus on buying with the end of the year so close? What should I do for Festivus this year?
maybe next year will be better for sales. Luckily, no one is buying anything from anyone this year.
Lee B. Salz is
a sales management guru who helps companies hire the right sales people, on-board them, and focus their sales activity using
his sales architecture® methodology. He is the President
of Sales Architects, the C.E.O. of Business Expert Webinars and author of “Soar Despite Your Dodo Sales Manager.” Lee is an online columnist for Sales and Marketing Management Magazine, a print columnist for SalesforceXP Magazine, and
the host of the Internet radio show, “Secrets of Business Gurus.” Look for Lee's new book in February 2009
titled, "The Sales Marriage” where he shares the secrets to hiring the right sales people. He is a passionate, dynamic
speaker and a business consultant. Lee can be reached at lsalz@SalesArchitecture.com or 763.416.4321.